Article 29: Re-use Targets

Top line summary

Mandatory re-use targets for transport packaging, grouped packaging, and beverages from 1 January 2030. Reusable packaging must be part of a compliant re-use system meeting minimum requirements.

Summary

📅 Key Dates

Date

Event

Priority

12 Feb 2027

Commission adopts delegated act on minimum rotations

🔵 Info

1 Jan 2028

Commission adopts delegated act on pooling arrangements

🔵 Info

1 Jan 2030

Re-use targets become mandatory

🔴 Critical

1 Jan 2034

Commission reviews 2030 target implementation

🟠 Watchlist

1 Jan 2040

Higher re-use targets (endeavor basis)

🟠 Important

Color Guide: 🔴 Critical deadline | 🟠 Important milestone | 🔵 Information/Review

What is “Reusable” Packaging? (Article 11)

🔴 MANDATORY CRITERIA – All must be met from 11 Feb 2025

Packaging can only be marketed as “reusable” if:

  1. Designed and marketed for multiple reuse (not single-use)

  2. Designed for maximum feasible rotations in normal, predictable use

  3. Complies with health, safety and hygiene requirements

  4. Can be emptied/unloaded/refilled/reloaded without damage preventing reuse

  5. Maintains product quality and safety (including food safety where relevant)

  6. Can be reconditioned per Annex VI Part B and still perform its function

  7. Enables provision of labels/instructions and relevant information

  8. Can be handled safely during emptying/refilling without endangering workers

  9. When it becomes waste, must be recyclable (Article 6)

Additional Requirements (Articles 26-27 + Annex VI):

  • Re-use system must exist in Member State where packaging is first made available

  • System must include collection incentive

  • System must meet Annex VI requirements

  • Reconditioning required before re-use (Annex VI Part B)

  • Closed-loop systems: return to approved collection points

Minimum Rotations: By 12 Feb 2027, Commission adopts delegated act setting minimum rotation numbers for commonly re-used formats.

📋 Re-use Targets Summary Table

Packaging Category

Start Date

Obligated Party

2030 Target

2040 Target

Key Exemptions

Transport packaging (pallets, boxes, crates, IBCs, drums, e-commerce)

1 Jan 2030

🔴 Economic operators using this packaging

≥ 40% reusable within re-use system

≥ 70% (endeavor)

Dangerous goods; custom machinery; flexible food/feed contact; cardboard

B2B transport (between own sites/linked/partner enterprises)

1 Jan 2030

🔴 Same as above

100% reusable

Same as above

Domestic B2B transport(within same Member State)

1 Jan 2030

🔴 Same as above

100% reusable

Same as above

Grouped packaging (boxes excluding cardboard)

1 Jan 2030

🔴 Economic operators using grouped packaging

≥ 10% reusable

≥ 25% (endeavor)

Only applies to boxes (not cardboard)

Beverages (alcoholic & non-alcoholic sales packaging)

1 Jan 2030

🔴 Final distributors making beverages available to consumers

≥ 10% in reusable packaging

≥ 40% (endeavor)

Wine, milk, highly perishable, spirits (see below)

Article 29 – Detailed Requirements by Category

A. Transport Packaging (Article 29(1))

🔴 MANDATORY TARGET from 1 Jan 2030

Who: Economic operators using transport packaging or sales packaging for transporting products (including e-commerce)

Scope: Within EU territory, in forms:

  • Pallets

  • Foldable plastic boxes

  • Boxes

  • Trays

  • Plastic crates

  • Intermediate bulk containers (IBCs)

  • Pails, drums, canisters (any size/material)

  • Flexible formats

  • Pallet wrapping/straps for stabilization

Target:

  • 2030: ≥ 40% reusable within re-use system (shall ensure)

  • 2040: ≥ 70% reusable (shall endeavor)

B. B2B Transport Packaging – Intra-Company/Linked Enterprises (Article 29(2))

🔴 MANDATORY 100% TARGET from 1 Jan 2030

Who: Economic operators transporting between:

  • Different sites of same operator

  • Sites of operator and linked/partner enterprises (per Recommendation 2003/361/EC)

Target: 100% reusable within re-use system (shall ensure)

C. Domestic B2B Transport Packaging (Article 29(3))

🔴 MANDATORY 100% TARGET from 1 Jan 2030

Who: Economic operators delivering products to another economic operator within same Member State

Target: 100% reusable within re-use system (shall ensure)

D. Exemptions from Transport Targets (Article 29(4))

🟢 EXEMPTIONS APPLY to transport/sales packaging used for:

  1. Dangerous goods transport (Directive 2008/68/EC)

  2. Large-scale machinery/equipment/commodities with custom-designed packaging

  3. Flexible format in direct contact with food/feed or food ingredients

  4. Cardboard boxes

E. Grouped Packaging (Article 29(5))

🔴 MANDATORY TARGET from 1 Jan 2030

Who: Economic operators using grouped packaging

Scope: Boxes (excluding cardboard) outside sales packaging to create stock-keeping/distribution units

Target:

  • 2030: ≥ 10% reusable (shall ensure)

  • 2040: ≥ 25% reusable (shall endeavor)

F. Beverages (Article 29(6))

🔴 MANDATORY TARGET from 1 Jan 2030

Who: Final distributors making beverages available to consumers

Scope: Alcoholic and non-alcoholic beverages in sales packaging

Target:

  • 2030: ≥ 10% in reusable packaging within re-use system (shall ensure)

  • 2040: ≥ 40% in reusable packaging (shall endeavor)

Additional Obligation: Final distributors must ensure own-brand products contribute fairly and proportionately.

🍷 Beverage Target Exemptions (Article 29(7))

🟢 EXEMPT from beverage targets:

  1. Highly perishable beverages (Regulation (EU) No 1169/2011, Article 24)

  2. Milk and milk products (Part XVI Annex I, Regulation (EU) No 1308/2013)

    • Plus dairy analogues (CN codes 2202 99 11 and 2202 99 15)

  3. Grapevine products (points 1, 3-9, 11, 12, 15-17 Part II Annex VII, Regulation (EU) No 1308/2013)

  4. Aromatised wine products (Regulation (EU) No 251/2014)

  5. Similar products to wine from non-grape fruit/vegetables and fermented beverages (CN 2206 00)

  6. Alcohol-based spirituous beverages (CN heading 2208)

Guidance: By 12 Feb 2027, Commission publishes guidelines on products falling within scope.

🔄 Take-back Requirements for Beverages (Article 29(9))

🔴 MANDATORY for final distributors

Final distributors must:

  • Take back free of charge all reusable packaging of same type, form, size

  • Accept returns at point of sale or close proximity

  • Ensure recovery through entire distribution chain

  • Fully redeem associated deposits or notify return per re-use system rules

✓ Exemptions from Re-use Targets

Small Final Distributors (Article 29(10))

Exempt from beverage targets if:

  • Sales area ≤ 100 m²

  • Commission may adopt delegated act to amend threshold

Geographic Exemptions (Article 29(11))

Member States may exempt final distributors if:

  • Sales area on island with < 2,000 inhabitants, OR

  • Sales area in municipality with < 54 persons/km² (except population centres > 5,000 inhabitants)

Condition: If exempted distributor sells in reusable packaging, must still arrange take-back.

Micro-enterprises (Article 29(13))

Exempt if in calendar year:

  • Made ≤ 1,000 kg packaging available on MS territory, AND

  • Falls within micro-enterprise definition (Recommendation 2003/361/EC, 11 Feb 2025)

Note: Commission may adopt delegated act to amend threshold.

Member State Exemptions (Article 29(14))

MS may exempt economic operators for 5 years (renewable) if:

  • MS reaches 5 percentage points above recycling targets for 2025 and 2030

  • MS on track for waste prevention targets + demonstrates 3% reduction by 2028 vs. 2018

  • Economic operators adopt corporate waste prevention/recycling plan

🤝 Pooling Arrangements for Final Distributors (Article 29(12))

🔵 OPTIONAL – Member States may allow pooling

Conditions:

  • Pool does not exceed 40% market share of beverage category

  • Maximum 5 final distributors per pool (unless same brand name)

  • Only covers beverage categories sold by all pool members

Requirements:

  • Pool must provide MS with: distributors included, pool manager/contact point

  • MS may require additional information

  • Must comply with Articles 101 and 102 TFEU (competition rules)

  • No data-sharing/information exchange except Article 30(2) information

Deadline: By 1 Jan 2028, Commission adopts delegated act on detailed conditions and reporting.

📊 Calculation and Reporting (Article 29(17))

Calculation Period: Calendar year

Commission Powers (Article 29(18)): May adopt delegated acts for additional exemptions due to:

  • Particular economic constraints

  • Hygiene and food safety issues

  • Environmental issues

Review (Article 29(19)): By 1 Jan 2034, Commission reviews 2030 targets implementation including:

  • Effectiveness and ease of implementation

  • Feasibility of 2040 targets

  • Relevance of exemptions/derogations

  • Necessity of new targets for other categories

  • Employment impact assessment

Member State Data: By Dec 2032, MS provide employment impact data (after consulting social partners).

🔗 Legal References

Primary Regulation: Regulation (EU) 2025/40 – Article 29

Related Articles: Article 6: Recyclability | Article 11: Reusable packaging | Articles 26-27: Re-use systems | Article 30: Reporting | Annex VI: Re-use system requirements

Referenced Regulations: Recommendation 2003/361/EC (micro-enterprise definition) | Directive 2008/68/EC (dangerous goods) | Regulation (EC) No 178/2002 (food/feed) | Regulation (EU) No 1169/2011 (food information) | Regulation (EU) No 1308/2013 (agricultural products) | Regulation (EU) No 251/2014 (aromatised wine) | Articles 101-102 TFEU (competition)

Basis: Regulation (EU) 2025/40, OJ L 22.1.2025 | Version 1.0 | Not legal advice

Legal text - Law EU 40/2025

Article 29

Re-use targets

  1. From 1 January 2030, economic operators that use transport packaging, or sales packaging used for transporting products, including for products distributed via e-commerce, within the territory of the Union, in the form of pallets, foldable-plastic boxes, boxes, trays, plastic crates, intermediate bulk containers, pails, drums and canisters of any size or material, including flexible formats or pallet wrappings or straps for stabilisation and protection of products put on pallets during transport, shall ensure that at least 40 % of such packaging in total is reusable packaging within a re-use system.

    From 1 January 2040, those economic operators shall endeavour to use at least 70 % of the packaging referred to in the first subparagraph in a reusable format within a re-use system.
  1. From 1 January 2030, by way of derogation from paragraph 1 of this Article, economic operators that use transport packaging or sales packaging used for transporting products, in the forms as listed in paragraph 1 of this Article, within the territory of the Union, between different sites on which the operator performs its activity, or between any of the sites on which the operator performs its activity and the sites of any other linked enterprise or partner enterprise, as defined in Article 3 of the Annex to Recommendation 2003/361/EC as applicable on 11 February 2025, shall ensure that such packaging is reusable within a re-use system.
  1. From 1 January 2030, by way of derogation from paragraph 1, economic operators that use transport packaging or sales packaging used for transporting products, including for products distributed via e-commerce, in the forms as listed in paragraph 1, to deliver products to another economic operator within the same Member State shall ensure that such packaging is reusable within a re-use system.
  1. The obligations set out in paragraphs 1, 2 and 3 do not apply to transport packaging or sales packaging:

(a) used for the transportation of dangerous goods in accordance with Directive 2008/68/EC;

(b) used for the transportation of large-scale machinery, equipment and commodities for which packaging is

custom-designed to fit the individual requirements of the economic operator that made the order;

(c) in flexible format that is used for transportation and that is in direct contact with food and feed as defined in Article 2 and in Article 3, point (4), of Regulation (EC) No 178/2002 or with food ingredients as defined in Article 2(2), point (f), of Regulation (EU) No 1169/2011 of the European Parliament and of the Council (69);

(d) in the form of cardboard boxes.

  1. From 1 January 2030, economic operators that use grouped packaging in the form of boxes, excluding cardboard, outside of sales packaging to group a certain number of products to create a stock-keeping or distribution unit shall ensure that at least 10 % of such packaging is reusable packaging within a re-use system.

    From 1 January 2040, economic operators shall endeavour to use at least 25 % of the packaging referred to in the first subparagraph in a reusable format within a re-use system.
  1. From 1 January 2030, final distributors that make alcoholic and non-alcoholic beverages in sales packaging available on the territory of a Member State to consumers shall ensure that at least 10 % of those products are made available in reusable packaging within a re-use system. From 1 January 2040, economic operators shall endeavour to make at least 40 % of the products referred to in the first subparagraph available in reusable packaging within a re-use system.

    Final distributors shall ensure that packaged products manufactured under their own brand contribute on a fair and proportionate basis towards to the achievement of the targets set out in this paragraph.
  1. The targets laid down in paragraph 6 shall not apply to:

(a) beverages which are highly perishable within the meaning of Article 24 of Regulation (EU) No 1169/2011 and milk and milk products listed in Part XVI of Annex I to Regulation (EU) No 1308/2013 and their dairy analogies falling within codes 2202 99 11 and 2202 99 15 of the Combined Nomenclature (CN) in Annex I to Council Regulation (EEC) No 2658/87

(b) categories of grapevine products listed in points 1, 3 to 9, 11, 12, 15, 16 and 17 of Part II of Annex VII to Regulation (EU) No 1308/2013;

(c) aromatised wine products as defined in Regulation (EU) No 251/2014 of the European Parliament and of the Council;

(d) products that are similar to wine products and aromatised wine products and that are obtained from fruit other than grapes and vegetables, and other fermented beverages falling within CN code 2206 00;

(e) alcohol-based spirituous beverages corresponding to CN heading 2208.

  1. By 12 February 2027, the Commission, in consultation with Member States, shall publish guidelines on the types of products falling within the scope of paragraphs 6 and 7.
  1. Final distributors as referred to in paragraph 6 shall take back, free of charge, all reusable packaging of the same type, form and size as the packaging made available on the market by them, within that specific re-use system at the point of sale, ensuring the recovery and return of such packaging through the entire distribution chain. Final distributors shall ensure that end users are able to return the packaging at the location where the actual handover of such packaging takes place or in close proximity thereto. The final distributor shall fully redeem associated deposits or notify the return of the packaging according to the governance rules of the specific re-use system in order that any associated deposits be redeemed, as the case may be.
  1. If, in a given calendar year, a final distributor has a sales area of not more than 100 sqm, that final distributor shall be exempt from the obligation to meet the targets set out in paragraph 6 in that calendar year. On the basis of the special conditions of final distribution and some manufacturing sectors, even at national level, the Commission is empowered to adopt delegated acts in accordance with Article 64 to amend the sales area threshold.
  1. Member States may exempt final distributors from the obligation to meet the targets set out in paragraph 6 if their sales area is located on an island with a population of less than 2 000 inhabitants. Member States may also exempt final distributors from the obligation to meet the targets set out in paragraph 6 if their sales area is located in a municipality with a population density less than 54 persons/km2, however, the targets set out in paragraph 6 shall apply to final distributors with a sales area in population centres with more than 5 000 inhabitants.

    If a final distributor that has been exempted pursuant to the first or second subparagraph sells products referred to in paragraph 6 in re-usable packaging, it shall arrange a take-back for such packaging in accordance with paragraph 9. If the final distributor that has been exempted pursuant to the first or second subparagraph has more than one sales area and only one or only some of those areas are located on such an island or in such a municipality, the relevant beverages made available on the territory of a Member State in such sales areas shall not be calculated for the purpose of meeting the targets set out in paragraph 6.
  1. Member States may allow final distributors to form pools for the purpose of meeting their obligations laid down in paragraph 6, provided that each pool:

(a) does not exceed more than 40 % of the market share of the relevant beverage category;

(b) consists of no more than five final distributors; and

(c) only covers beverage categories made available on the territory of a Member State by all pool members.

The condition under point (b) does not apply if the final distributors operate under the same brand name.

Where a Member State allows final distributors to form pools pursuant to the first subparagraph, each pool shall provide the competent authority of the Member State with at least the following information:

(a) the final distributors included in the pool; and

(b) the final distributor appointed as pool manager and contact point.

Member States may require further information to be provided as necessary for the enforcement of the obligations under paragraph 6 in conjunction with this paragraph.

Final distributors shall ensure that their pooling arrangements comply with Articles 101 and 102 TFEU. Without prejudice to the general applicability of Union competition rules to such pools, all members of a pool shall in particular ensure that neither data-sharing nor information exchange, including in relation to prospective sales data, occur in the context of their pooling arrangements, except in respect of the information referred to in Article 30(2) of this Regulation.

By 1 January 2028, the Commission shall adopt delegated acts in accordance with Article 64 to supplement this Regulation by establishing and specifying the detailed conditions and reporting requirements to be applied to the pooling arrangements referred to in this paragraph, taking into account the type and quantity of packaging each final distributor places on the market each calendar year and the location of the final distributors.

  1. Economic operators shall be exempt from the obligation to meet the targets set out in this Article for a calendar year, if during that calendar year they:

(a) made not more than 1 000 kg of packaging available on the territory of a Member State; and

(b) fall within the definition of micro-enterprise as set out in Recommendation 2003/361/EC as applicable on 11 February 2025.

On the basis of the special conditions of final distribution and of some manufacturing sectors, including at national level, the Commission is empowered to adopt delegated acts in accordance with Article 64 to amend the threshold set out in point (a) of this paragraph.

  1. Member States may exempt economic operators for a period of 5 years from the obligations under this Article under the following conditions:

(a) the exempting Member State reaches 5 percentage points above the targets for recycling of packaging waste per material to be achieved by 2025 and is expected to reach 5 percentage points above the 2030 target according to the report published by the Commission 3 years before that date;

(b) the exempting Member State is on track to achieve the relevant waste prevention targets set out in Article 43 and can demonstrate to have reduced the packaging waste generated per capita by at least 3 % by 2028 compared to the packaging waste generated per capita in 2018; and

(c) the economic operators have adopted a corporate waste prevention and recycling plan that contributes to achieving the waste prevention and recycling objectives set out in Articles 43 and 52, respectively.

That period of 5 years may be renewed by the Member State provided that all the conditions are fulfilled.

  1. Subject to the conditions set out in Article 51, Member States may set targets for economic operators that exceed the minimum targets set out in paragraphs 1, 2, 3, 5 and 6 of this Article to the extent that such higher targets are necessary for the Member State to achieve one or more of the targets set out in Article 43.
  1. Subject to the conditions set out in Article 51, Member States may set targets for economic operators with regard to beverages made available in sales packaging which does not fall under paragraph 6 of this Article, if those additional targets are necessary for the Member State to achieve one or more of the targets set out in Article 43.
  1. Targets laid down in or pursuant to this Article shall be calculated for the period of a calendar year.
  1. In order to take account of the latest scientific and economic data and developments, the Commission is empowered to adopt delegated acts in accordance with Article 64 to supplement this Regulation by establishing:

(a) exemptions for economic operators that are additional to those provided for in this Article, due to particular economic constraints encountered in a specific sector related to the compliance with the targets set out in paragraphs 1, 2, 3, 5 and 6 of this Article;

(b) exemptions for specific packaging formats covered by the targets set out in paragraphs 1, 2, 3, 5 and 6 of this Article, where hygiene and food safety issues prevent the achievement of those targets;

(c) exemptions for specific packaging formats covered by the targets set out in paragraphs 1, 2, 3, 5 and 6 of this Article, where environmental issues prevent the achievement of those targets.

  1. By 1 January 2034, taking into account the evolution of the state of the art of technology and the practical

experience gained by economic operators and Member States, the Commission shall present a report reviewing the implementation of the 2030 targets set out in this Article. In that report, it shall evaluate, including from the perspective of the life-cycle assessment of single-use and re-use packaging, the following:

(a) the extent to which the 2030 targets have led to solutions fostering sustainable packaging that are effective and easy to implement;

(b) the feasibility of the achievement of the 2040 targets on the basis of the experience in achieving the 2030 targets and the evolving circumstances;

(c) the relevance of maintaining the exemptions and derogations set out in this Article; and

(d) the necessity or pertinence of setting new targets for the re-use and refill of other packaging categories.

The Commission’s report shall include an employment impact assessment. The report shall, where appropriate, be accompanied by a legislative proposal amending this Article, in particular the 2040 targets. By December 2032, Member States shall provide data to the Commission on the employment impact assessment related to the implementation of the re-use targets in their national territories. Before submitting the data to the Commission, Member States shall inform and consult national social partners representing workers and employers in the sectors covered by packaging re-use targets.

Source: Regulation (EU) 2025/40 of the European Parliament and of the Council of 19 December 2024 on packaging and packaging waste, OJ L, 2025/40, 22.1.2025

Packaging solutions

FINANCIAL
Investment planning
Tailored investment strategies to help clients grow their wealth.
Retirement planning
Comprehensive plans designed to secure a comfortable future.
Education planning
Guidance on saving and investing for educational expenses.
WEALTH
Portfolio management
Active management to optimize returns while managing risk.
Asset allocation
Maximize growth potential via asset diversification.
Risk management
Managing financial risks with insurance and other measures.
TAX
Tax planning
Optimize tax through services like deductions and strategies.
Estate planning
Effective estate planning for taxes and wealth transfer.
Wealth preservation
Preserve wealth for future while reducing taxes.
FEATURED
Adapting to
the digital era